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все новости группы

Iron Maiden

Великобритания

Heavy Metal

http://www.ironmaiden.com
Myspace: http://www.myspace.com/ironmaiden
Facebook: https://www.facebook.com/ironmaiden

26 дек 2025 :	ADRIAN SMITH On IRON MAIDEN Songwriting Process: 'It's All About Sparking Off Someone Else'
25 дек 2025 :
19 дек 2025 :	STEVE HARRIS: 'I've Always Been A Bit Of A Hoarder' When It Comes To IRON MAIDEN Stuff
5 дек 2025 :	IRON MAIDEN's STEVE HARRIS, Who Is About To Turn 70, Is Still 'Not Thinking About Retirement'
18 ноя 2025 :	NICKO MCBRAIN Says He Originally Wanted To Wait Until January 2025 To Announce He Was Retiring From IRON MAIDEN
9 ноя 2025 :	IRON MAIDEN And WEST HAM UNITED Launch Double Anniversary Shirt
29 окт 2025 :
27 окт 2025 :	NICKO MCBRAIN: 'Maybe I'll Be Asked To Do A Couple Of Songs' On Next IRON MAIDEN Studio Album
22 окт 2025 :	IRON MAIDEN's ADRIAN SMITH On Replacing NICKO MCBRAIN With SIMON DAWSON: 'It Was Never Gonna Be The Same'
18 окт 2025 :	IRON MAIDEN: Official Coloring Book 'Volume III' Coming In November
15 окт 2025 :	IRON MAIDEN Announces 'Live After Death' 40th-Anniversary Collectors' Vinyl Edition
6 окт 2025 :	BRUCE DICKINSON Didn't Pay Much Attention To IRON MAIDEN During BLAZE BAYLEY Era: 'I Was Too Busy Doing My Own Stuff'
5 окт 2025 :	BRUCE DICKINSON Says Everybody In IRON MAIDEN Is 'Perfectly Happy' With SIMON DAWSON: 'You Can't Replace NICKO MCBRAIN With A Clone'
3 окт 2025 :	STEVE HARRIS On IRON MAIDEN's Split With NICKO MCBRAIN: 'We Didn't Really Have A Choice'
25 авг 2025 :	BRUCE DICKINSON Says IRON MAIDEN Has No Interest In Playing Las Vegas Sphere: 'The Band Would Be Very Uncomfortable With The Idea'
20 авг 2025 :	BRUCE DICKINSON Says New IRON MAIDEN Drummer SIMON DAWSON Brings 'Stability' To The Band's Live Shows
18 авг 2025 :	BRUCE DICKINSON Explains Why GHOST-Style 'Phone Ban' Would Be 'Very Difficult' To Enforce At IRON MAIDEN Concerts
14 авг 2025 :	NICKO McBRAIN’s TITANIUM TART Perform IRON MAIDEN’s “No More Lies”
7 авг 2025 :	BRUCE DICKINSON Explains IRON MAIDEN's 'Polite Request' For Fans To Put Away Their Phones During Band's Concerts
31 июл 2025 :	IRON MAIDEN Comments On Death Of Original Singer PAUL MARIO DAY
29 июл 2025 :	IRON MAIDEN Drummer NICKO MCBRAIN: 'There's No One That Can Replace Me'
19 июл 2025 :	NICKO MCBRAIN Says IRON MAIDEN's New Drummer SIMON DAWSON Is 'Doing A Fantastic Job'
18 июл 2025 :	IRON MAIDEN's BRUCE DICKINSON: 'We've Got A Lot More Stuff Ahead Of Us'
9 июл 2025 :	IRON MAIDEN's 50th Anniversary Celebrated With U.K.'s Royal Mint Coin
29 июн 2025 :	Watch IRON MAIDEN Play Its Biggest U.K. Non-Festival Headlining Concert Ever At London Stadium
12 июн 2025 :

6 мар 2014

IRON MAIDEN's TROOPER Beer Sells 3.5 Million Pints

According to The Publican's Morning Advertiser, IRON MAIDEN's Trooper beer has sold 3.5 million pints since its launch in May 2013 without its brewer, Robinsons, spending a penny on marketing.

As U.K. beer in general struggled to raise the bar, with sales dropping by nearly 5 percent last year, worldwide demand for Trooper ale has both stunned and delighted Robinsons.

Robinsons director of marketing David Bremner explains why he thinks Trooper is succeeding where others miss the mark: "Distinctiveness and authenticity is really important for us. If you look at the British beer market generally, it can be quite homogenous; although things are starting to change. Trooper has more to it than just taste it has its own unique character and personality that fans buy into, and this has been backed up by a complete marketing strategy utilizing tools such as social media to really drive interest around the brand. Trooper not only appeals to fans of IRON MAIDEN, it is appealing to a new group of customers who will try traditional British beer perhaps for the first time. On top of that, rather than appearing gimmicky, we are raising the profile of Robinsons and perhaps all traditional British brewers."

"I don't drink mainstream standard lager," IRON MAIDEN singer Bruce Dickinson told beer writer Pete Brown last year. "If I was thirsty in a pub with no real ale, I'd rather have a lime and soda. But anyway, we haven’t positioned Trooper as a beer from a metal band — it’s a brand of beer brewed by Robinsons that we’ve developed with them. They've had six generations of brewers there, they've got some highly respected beers, and what they don’t want is a bunch of rock stars coming up and duffing up their reputation, because they’re still going to be there in another two or three generations."

He added: "I'm a big Belgian beer fan as well. I love the Trappist beers — they have such a great tradition over there. Their beers are unique as well, like our real ales. I just hate bland beers. I can't stand Budweiser. They're the Great Satan, and they’re trying to shut down one of my favourite Czech breweries. There’s something I instinctively dislike about Budweiser. I won't have it in the dressing room when we're touring."

IRON MAIDEN's TROOPER Beer Sells 3.5 Million Pints

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6 мар 2014

AnyMetalYouLike

Пора исправлять то досадное упущение, что я ещё его не пробовал!