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26 авг 2011
XERATH Unleash \'Reform Part III\' Video
Commented drummer Mike Pitman of the video: "This song was chosen because musically, we knew it would have first impression maximum impact for those who might not be familiar with us. We also knew we could pull off some balls-out visuals to compliment such a song.
Weirdly enough some of the ideas for the storyline actually came from an old Radiohead video for 'Just.' It had that notorious 'subtitled man laid out on a pavement' interpretive concept that was such a novel idea. We wanted to borrow ideas from that and add a lot more fatalities and blood. The actual plot of our video was created by [vocalist] Rich [Thomason] and director David Kenny putting our heads together and looking for something that would have a climactic feel with a killer ending loosely based around a kind of mercenary, hired goons kind of character set. The dark visuals, abstracts and general mood of the video is more a trademark of Kenny and two of his awesome colleagues -- Mike Grimes (cameras) and Sammm Agnew (makeup and gore) -- and yes, that's Sammm with three 'm's!
We shot the video in two locations. The band shots where we have instruments in hand were shot at the Terminal Studios in London near Tower Bridge. We basically took one of their large studios and blackened it out almost entirely as we really wanted a super minimal slick feel to the band shots and the guys at Terminal were instrumental in this happening as planned. The second location was a stone masons warehouse down in Hampshire. It had plenty of surrounding areas and interior toys we could exploit for the story part of the video. It also had what appeared to be a thirty-foot deep pit that we really wanted to throw the victim of our story (Jenny Waterhouse) in to. But no such luck thanks to health and safety and all that bollocks."
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