In a recent interview with Jump Metal, PRIMAL FEAR vocalist Ralf Scheepers stated about the musical direction of the band's upcoming album: "It's not so far away [from what we've done in the past], because we have our style, you know. It was hard for us to imagine… because [2012's] 'Unbreakable' was a pretty tough... and really, in our ears, pretty great album, and for us, it was somehow hard to top it. But as soon as we started to write the new songs, and as soon as I heard what Mat and Magnus [Karlsson, guitar] did in the first place — because then they sent me some stuff and I added my ideas on it — I just thought, 'Wow, this is amazing.' And in the end, it really turned out to be a better album than 'Unbreakable'."

Frontiers and PRIMAL FEAR in January announced that they have renewed their partnership for another multi-album deal, which will include two more studio releases and one live CD and DVD. PRIMAL FEAR's latest album, "Unbreakable", sold around 600 copies in the United States in its first week of release. The CD landed at position No. 44 on the Top New Artist Albums (Heatseekers) chart, which lists the best-selling albums by new and developing artists, defined as those who have never appeared in the Top 100 of The Billboard 200.