Hot on the heels of its Top 5 rock single "Feel Like I Do", DROWNING POOL is premiering the video for its next radio track, "Turn So Cold". The clip was directed by Matt Cooper, and DROWNING POOL bassist Stevie Benton told The Pulse of Radio that the director took the song's title a bit too literally. "The guy had the idea — now get this — the song's called 'Turn So Cold', so let's put the guys in an icebox," he said. "It's about 13 degrees in there. So he took it very literally and we've decided as a band that the next song we write is gonna be called 'Turn So Rich', and then we're gonna have him throw money at us during the video."
Cooper also directed the video for "Feel Like I Do".
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