	HALESTORM's LZZY And AREJAY HALE Open Up About Mental H... 40
	STEVE MORSE On DEEP PURPLE: SIMON MCBRIDE 'Is Fitting T... 39
	36
	28
	MANOWAR's ERIC ADAMS: 'If You Believe In What You&... 27
	EDGE OF SANITY / NIGHTINGALE Catalogue Reissue Campaign Ann... 25
	21
	DEEP PURPLE Announces New Album '=1' 19
	ACCEPT’s WOLF HOFFMANN – “People Ask Me, &... 16
	HELLBUTCHER Featuring Former NIFELHEIM Members Announce Debu... 14

все новости группы

Iron Maiden

Великобритания

Heavy Metal

http://www.ironmaiden.com
Myspace: http://www.myspace.com/ironmaiden
Facebook: https://www.facebook.com/ironmaiden

23 апр 2024 :	BRUCE DICKINSON On Seeing IRON MAIDEN With PAUL DI'ANNO: 'He Didn't Have A Lot Of Flex To His Voice'
30 мар 2024 :	BRUCE DICKINSON: Why IRON MAIDEN Hasn't Had Any Lineup Changes In 25 Years
12 мар 2024 :	Watch: NICKO MCBRAIN Performs Reimagined Versions Of IRON MAIDEN Classics With Orchestra At London's Royal Albert Hall
26 фев 2024 :	IRON MAIDEN Teams Up With Multiplayer Action Horror Game DEAD BY DAYLIGHT For New Collection
14 янв 2024 :	BRUCE DICKINSON Reflects On His 1999 Return To IRON MAIDEN - "STEVE HARRIS Was Very Suspicious"
11 янв 2024 :	DENNIS STRATTON On Performing With IRON MAIDEN Again: 'It's Still On My Bucket List'
17 дек 2023 :	Why Was DENNIS STRATTON Fired From IRON MAIDEN? - "Coming Back From The KISS Tour, I Knew There Was A Problem"
8 дек 2023 :	IRON MAIDEN's NICKO MCBRAIN Reflects On Ministroke: 'I Thought, 'This Is It. I'm Not Going To Be Able To Play.''
7 дек 2023 :	IRON MAIDEN 'Smashes' Colombia Ticket Sales Record
6 дек 2023 :	IRON MAIDEN's BRUCE DICKINSON On POWER TRIP Festival: 'People Who Were At The Front Were Rich People That Wanted To Film Everything On Their Phone'
9 ноя 2023 :	IRON MAIDEN Partners With Z2 For 40th-Anniversary Celebration Of 'Piece Of Mind'
5 ноя 2023 :	IRON MAIDEN - Fear Of The Dark Limited Edition KnuckleBonz 3D Vinyl Statue Available For Pre-Order
4 ноя 2023 :	IRON MAIDEN Shares 'Stranger In A Strange Land' Video From 2023 'The Future Past Tour'
23 окт 2023 :	IRON MAIDEN's NICKO MCBRAIN: 'I'm 85 To 90 Percent Back To Strength' After Suffering Stroke In January
17 окт 2023 :	IRON MAIDEN's BRUCE DICKINSON: We Don't Downtune Or Use Backing Tracks
5 окт 2023 :	Watch IRON MAIDEN Perform In Vancouver During 2023 'The Future Past Tour'
26 сен 2023 :	BLAZE BAYLEY: IRON MAIDEN Is 'The Most Important Heavy Metal Band In The World'
19 сен 2023 :	BLAZE BAYLEY Says He "Cried His F@king Eyes Out" When He Heard The IRON MAIDEN Reunion Album Brave New World
13 сен 2023 :	IRON MAIDEN Closes Out World Of Tanks Modern Armor's 'Metal Fest'
12 сен 2023 :	IRON MAIDEN's STEVE HARRIS On BRUCE DICKINSON: 'I Think He's Singing Better Than Ever'
11 авг 2023 :	BRUCE DICKINSON Teases IRON MAIDEN's Post-POWER TRIP Plans: Fans Will Be 'Happy'
10 авг 2023 :	Watch: IRON MAIDEN's Official Soccer Team Loses To DORTMUND LEGENDS In 'Toughest' Game Of 'The Future Past' Season
5 авг 2023 :	IRON MAIDEN - Fan-Filmed Video Of Wacken Open Air 2023 Show Streaming
3 авг 2023 :	IRON MAIDEN's NICKO MCBRAIN Suffered Stroke In January
25 июл 2023 :	IRON MAIDEN Share Recap Video From Maiden FC's Victory Agains FC Barcelona
24 июл 2023 :	IRON MAIDEN - Front Row Fan-Filmed Video Of Enture Murcia Show Streaming

17 окт 2013

IRON MAIDEN's TROOPER Beer Exports Pass Million Mark

Robinsons Brewery today announced that over one million pints of IRON MAIDEN's Trooper beer have already been exported around the world. Given that the beer was only launched in the U.K. five months ago on May 9, and only made available to the USA and most other countries less than two months ago, this is a remarkable accomplishment for the Cheshire family brewers and takes the total number of Trooper pints sold globally to over 2 million pints.

Robinsons managing director (beer division) Oliver Robinson commented: "The beer itself is fantastic in terms of quality and taste, hence repeat purchases are high, but we are astonished to reach this second millionth mark in less than six months. To add to this, we have discovered that Trooper is driving the sales of cask ale across the board. Within our Robinsons estate beer sales of the pubs that have listed Trooper are actually 8% ahead of those which have not. This is a beer that not only drives customers into pubs; it also drives the sales of our other brands. There are not many beers in the world that can do that. Establishing a new beer in the U.K. and globally is a long and difficult process but we feel we are off to a great start”

At home, Trooper now has listings in many of the major pub chains, including Punch, Spirit, Coors and Wetherspoons as well as the major wholesalers. Heineken has elevated Trooper from a temporary seasonal listing to a permanent listing to the whole of the U.K. for free trade accounts. Abroad, expansion continues in Europe with Trooper the No. 2 best-selling ale in Sweden — fast chasing down Newcastle Brown Ale which is currently No. 1 there. Further afield the beer is just starting to impact across the continents after having secured all necessary licenses, permits and customs clearances which can be a lengthy process; New Zealand are preparing to take their first shipment, and Trooper has just landed in Canada for the first time. Brazil alone have ordered almost 84,000 pints since May, when the first two shipments to arrive there sold out immediately.

David Davies, managing director of Sovereign Beverage Company, and Robinsons' official export partners, claims Trooper is the most successful new beer ever launched from the U.K.: "We are the largest exporter of ales and cider from the U.K., with distribution of products in over 52 countries. In an eight-week period, distribution in 30 countries and over 1,000,000 bottles with some of the world's leading importers has made this product launch the most successful we have ever seen from the U.K. Trooper is simply a phenomenon!

"With the support of the globally renowned IRON MAIDEN, we look forward to longevity and building a really successful brand for the future in the world of export."

In the USA, Lanny Hoff, VP, brand development and marketing Artisanal Imports, Inc., commented, "Trooper is the most dynamic beer we have ever imported. Our distributors tell us it is outselling all of their other British beer, combined! Even more exciting, it is introducing many American beer drinkers to real, handcrafted, no-compromise British ale."

Ruth Evans MBE, CEO of Brewing, Food & Beverage Industry Suppliers' Association (BFBI), director of Brewing Technology Services Limited, and organizer of the oldest international brewing awards in the world, agrees that Trooper is providing a great profile for British beer all around the world: "It is great to see such a successful launch of a British beer with the internationally famous British band IRON MAIDEN into the export arena. With distribution into 30 countries in 8 weeks and over 1 million bottles sold overseas in the same period, we are confident that Trooper is the most successful launch of an English ale in recent years and will be sure to help raise the overall profile of British beers in export."

With its focus firmly on taste and easy-drinking, Trooper was personally designed and developed as a top quality premium British beer by IRON MAIDEN vocalist and real ale enthusiast Bruce Dickinson with Robinsons' head brewer Martyn Weeks.

Trooper not only appeals to IRON MAIDEN's legendary loyal fan base, it is attracting new customers to the beer category who are now trying cask ale for the very first time. Keith Bott, SIBA chairman, believes Trooper is strengthening the British brewing industry in these times of austerity and is one to watch for future world beer competitions: "There's no doubt that a beer like Trooper with Robinsons is great for British beer exports generally. There have been 1 millions pints sold abroad to date and the way things are going this will multiply. Because the beer is directed at IRON MAIDEN fans worldwide it stands to reason that we have a fair proportion trying British beers for the first time and, if they like what they taste, then that can only be good for other British brewers. In recent years new world craft beers have done increasingly well in world beer competitions and this is the sort of beer that can fight back."

IRON MAIDEN's TROOPER Beer Exports Pass Million Mark

-0


	( 13 )

Комментарии могут добавлять только зарегистрированные пользователи.
Вы можете зарегистрироваться на сайте или залогиниться через социальные сети (иконки вверху сайта).

17 окт 2013

Наугад

Надо было к пиву CD с альбомами привязывать - были бы ещё и продажи альбомов.

17 окт 2013

RECEPTORR

Плюсую! Купи два ящика пиваса и получи крайний диск в подарок!))

17 окт 2013

Agnazar

А в России достать его где-то можно?) Или заказать ? Возят алкоголь так?

17 окт 2013

Evil3062

Я в Финке пил, светлое милое вкусное пиво)) прям как сами мейден.
Продается в любом магазине!!!

17 окт 2013

Damien

Думаю, если и будут поползновения к нам завезти, то сие начинание почти наверняка зарубит или ретивый мудачок Онищенко под надуманным предлогом со скрытой политической подоплекой, или какой-нибудь пламенный поцреот из Госдумы, которому не понравится этикетка.

17 окт 2013

Rrobb

Надо в первый гастроном завернуть, может уже быть по бесчеловечной цене :)

17 окт 2013

FCSR

Приятно наблюдать за успехами этой марки.
Отведать пока не удалось. Пиво, при всей моей любви к нему, все-таки не тот напиток, за которым надо гоняться. Но как только появится в наших широтах - так сразу.

17 окт 2013

Damien

В ваших-то наверняка появится.

17 окт 2013