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все новости группы

Iron Maiden

Великобритания

Heavy Metal

http://www.ironmaiden.com
Myspace: http://www.myspace.com/ironmaiden
Facebook: https://www.facebook.com/ironmaiden

7 авг 2025 :	BRUCE DICKINSON Explains IRON MAIDEN's 'Polite Request' For Fans To Put Away Their Phones During Band's Concerts
31 июл 2025 :	IRON MAIDEN Comments On Death Of Original Singer PAUL MARIO DAY
29 июл 2025 :	IRON MAIDEN Drummer NICKO MCBRAIN: 'There's No One That Can Replace Me'
19 июл 2025 :	NICKO MCBRAIN Says IRON MAIDEN's New Drummer SIMON DAWSON Is 'Doing A Fantastic Job'
18 июл 2025 :	IRON MAIDEN's BRUCE DICKINSON: 'We've Got A Lot More Stuff Ahead Of Us'
9 июл 2025 :	IRON MAIDEN's 50th Anniversary Celebrated With U.K.'s Royal Mint Coin
29 июн 2025 :	Watch IRON MAIDEN Play Its Biggest U.K. Non-Festival Headlining Concert Ever At London Stadium
12 июн 2025 :
2 июн 2025 :	Watch: IRON MAIDEN Plays First Outdoor Concert With New Drummer SIMON DAWSON
1 июн 2025 :	IRON MAIDEN Manager Blasts 'Selfish' Fans Who Didn't Respect Request To Keep Phones In Pockets: 'I Wish You Nothing But A Very Sore Arm'
29 май 2025 :	IRON MAIDEN Shares Official Video Recap Of First Show Of 'Run For Your Lives' World Tour
28 май 2025 :	Watch: IRON MAIDEN Launches 'Run For Your Lives' Tour, Plays First Concert With New Drummer SIMON DAWSON
22 май 2025 :	IRON MAIDEN's ADRIAN SMITH On His Musical Relationship With BRUCE DICKINSON: 'He Is Really Easy To Write' Songs With
20 май 2025 :	IRON MAIDEN Asks Fans To 'Severely Limit' Use Of Their Phone Cameras On 'Run For Your Lives' World Tour
10 май 2025 :	IRON MAIDEN's ADRIAN SMITH: Only A Tiny Percentage Of People In Bands Are Making A Living
24 апр 2025 :	BRUCE DICKINSON Says He Was 'Pleasantly Shocked' By IRON MAIDEN's First Rehearsal With New Drummer SIMON DAWSON
12 апр 2025 :	IRON MAIDEN To Begin Rehearsing With New Drummer SIMON DAWSON 'In A Couple Of Weeks': 'It Should Be Great', Says ADRIAN SMITH
20 мар 2025 :	ALICE COOPER Says IRON MAIDEN Should Be Inducted Into ROCK AND ROLL HALL OF FAME: 'They Have Their Own Army Out There'
19 мар 2025 :	IRON MAIDEN's Aviationtag Celebrates History Of Band's Chartered 'Ed Force One' Plane
17 мар 2025 :	Official IRON MAIDEN Documentary Coming This Fall
15 мар 2025 :	IRON MAIDEN – Limited Edition Trooper Warrior Pack, The Ultimate Collector Set Available For Pre-Order
12 мар 2025 :	BRUCE DICKINSON Considered Quitting IRON MAIDEN In 2015 – “I Would Have Offered To Help Them Find Another Singer”
10 мар 2025 :	IRON MAIDEN: 'Infinite Dreams - The Official Visual History' Book Due In The Fall
23 фев 2025 :	IRON MAIDEN's DAVE MURRAY: 'We Will All Know' When It's Time To Retire
10 фев 2025 :	BRUCE DICKINSON Rules Out Using Backing Tracks At IRON MAIDEN Concerts: 'If It's Not Real, It's Not MAIDEN'
7 фев 2025 :	NICKO MCBRAIN Opens Up About Decision To Retire From Touring With IRON MAIDEN: 'I Wish I Could Still Play With The Guys'

28 май 2013

IRON MAIDEN's 'Trooper' Beer Gets New Label In Sweden

The sale of IRON MAIDEN's Trooper beer was recently halted in Sweden by the country's state-run liquor store monopoly Systembolaget due to legal concerns over the skull and crossbones motif on the label.

Independent U.K. brewer Robinsons, which created a real ale in partnership with heavy metal band IRON MAIDEN, has now released the following statement regarding the matter:

"Due to local Swedish government alcohol and marketing act which do not allow elements of war, weapons or aggression to be featured on alcoholic product, we were unable to sell Trooper beer to our fans in Sweden unless we modified the label artwork.

"As our first and foremost priority is for our Swedish fans to be able to enjoy Trooper beer, we amended the label by simply focussing purely on [IRON MAIDEN mascot] Eddie's face and are now very pleased to advise that the new label, currently exclusive to Sweden, has now been approved.

"Our distributor, Brands For Fans, advise that Trooper premium British beer should be available in bottles in Sweden towards the end of June and delivered via orders at Systembolaget nationwide. Trooper will be also listed at restaurants and pubs all over Sweden.

"Meanwhile, 500 ml bottles with the original Trooper label can be ordered directly from Robinsons U.K. via this web site."

The label on the 4.8 percent-strength Trooper's packaging is taken from IRON MAIDEN' single "The Trooper", which was released in 1983.

"Trooper was the blindingly obvious thing to call it," IRON MAIDEN singer Bruce Dickinson recently said. "We have a tremendous piece of artwork — it's one of the world's most tattooed images. And it's like Spitfire. It's in the great tradition of British military prowess — well, military disaster in this case."

In 2010, Systembolaget suspended sales of the U.S. beer Founders Breakfast Stout over concerns about the use of a child's face on the bottle's front label.

More recently, in April 2013, a brewery in Denmark was forced to change the label on its Lust beer after Systembolaget deemed the depiction of a topless women to be too sexy for Sweden.

The Trooper beer was officially launched on May 9 at Robinsons Brewery in Cheshire, with a reception attended by brewing trade representatives from both the U.K. and internationally.

As fans may have read recently, the unprecedented upfront demand for the beer meant Robinsons had to brew three times a day, six days a week for the first time ever in the brewery's 175-year history to cope with pre-orders in excess of 300,000 pints. Robinsons were overwhelmed by the number of enquiries they'd had from all over the world and sent the band a comprehensive listing of whereabouts the interest had been — from a staggering 184 countries.

Trooper is now available to order online throughout most of Europe, and Robinsons are working to ensure it will be available to the rest of the world as soon as possible.

For updates on when Trooper is coming to a pub, bar or supermarket in your town/country, keep checking www.ironmaidenbeer.com.

Revised Trooper beer label for Swedish market:

Original Trooper beer label:

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